Finding the right marketing and advertising firm for you is much like shopping for any other product or service. You want to shop around, compare prices, and you ultimately want to get the best possible product or service for the price you are paying. Take a page out of the shopping “handbook” to shop for the right marketing firm for you and your business today, at a price you can afford. There are a few distinct things you will want to look for. Let’s consider first that you are a dentist looking for a marketing firm, but the same general principles apply across industries, so do not feel constrained by these tips if you are in another field.
First, you want to shop around. Get quotes from dental marketing firms and check out their portfolios. Have they worked on any campaigns or web sites in particular that you admire? Consider checking in with those companies about their experiences with the firm as well. Word of mouth can go a long way, and great customer service is its own advertising and marketing in many ways. Many firms will purport to specialize in your field, but you will really want to see evidence of that in their portfolios and clients before you can be absolutely certain that they are the best one for you.
Second, check out their prices. Part of shopping around is requesting quotes, though you will want to limit the number you request quotes from to the firms whose web sites and portfolios impressed you. If you did not like their web site or did not see any marketing that impressed you, do not bother calling for a quote. Whatever it is, it will be too much to pay for dental marketing if you are displeased with the service. Be careful when comparing prices, too, because some may offer more services than others, or some may have similar packages but very different pricing. There are usually reasons for this, so read the fine print carefully to be sure you know what you are getting.
Besides specializing in dental marketing, you want to lastly make sure that they go above and beyond and are also able to employ dentist SEO for your business. Your dental web design needs to be at the top of the search results when potential clients are looking for a dentist in your area, and you will need the best marketing and advertising firm to make sure this happens. It is a labor and time intensive process, and one that you will not be able to do on your own, even if you are able to create your own website (which I do not recommend). There is a reason you are a dentist, and not in marketing and advertising. It is because you are good at being a dentist, and your practice will do its best if you leave the marketing and advertising to someone else and you focus on being the best possible dentist for your clients.